Are You Building a Business? Or a Brand?

You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand? What’s the difference between the two? A successful business means your numbers look...

Color: It Does More Than Look Pretty

Did you know that color can impact our buying decisions? From vibrant reds to calming blues, each hue carries a subtle message. According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that...

Planning an Event? You Need These 7 Tools

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. Direct Mail Direct mail remains a powerful marketing...

5 Ways to Build Your Mailing List

Direct mail marketing remains a powerful and effective way to reach potential customers, especially when combined with digital strategies. But lists don’t build themselves out of thin air. You have to make them! How do you do that? Let’s look at five proven techniques...