You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand? What’s the difference between the two? A successful business means your numbers look...
Did you know that color can impact our buying decisions? From vibrant reds to calming blues, each hue carries a subtle message. According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that...
Your best customers will always be your most engaged customers. These customers will also tend to be your most frequent customers, have higher per-order values, and be your best brand advocates. Not surprisingly, keeping these customers engaged is critical to the...
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. Direct Mail Direct mail remains a powerful marketing...
Direct mail marketing remains a powerful and effective way to reach potential customers, especially when combined with digital strategies. But lists don’t build themselves out of thin air. You have to make them! How do you do that? Let’s look at five proven techniques...
