Did you know that 67% of those investing in influencer marketing plan to increase their investment this year? Why? Because it works. Shoppers are likelier to believe an influencer over the brand itself, so once the influencer is convinced to try your product and loves...
Building trust is essential for any business or organization. Without trust, it isn’t easy to establish and maintain relationships with customers. So how do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your...
The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes to Mailing Services to take effect on July 9th, 2023. Please click the image to download the PDF. The price change tables are also available on the Postal...
Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, email, social media, and other marketing channels play essential roles in your...
What’s the secret to boosting great response rates to direct mail? Getting recipients to open the envelope! The best-written sales letter can’t work until the recipient opens the flap. Here are nine tips for piquing recipients’ interest and engaging their curiosity....
