Looking forward to the rest of the year, what tone will you use in your direct mail pieces and emails? After analyzing 240 million data points on U.S. Internet users, GWI, an audience-targeting company, has some suggestions. It found that the uncertainty and...
Hagerstown Bookbinding and Printing began as aproducer of hand fed letterpress materials indowntown Hagerstown, Maryland in 1903. Since then,we have continued to dedicate ourselves to theconcept of Ideas Empowered.We have always looked for solutions where otherssaw...
We produced and installed sixty-six 5’x10’ sheets of 3mm MaxMetal (ACM). The panels were cut and mounted at a 15-degree angle, per the artist’s design, to allow the material seams to be hidden within the artwork. The end result is a beautiful and durable work of...
Direct mail is a powerful tool, but it’s not one-size-fits-all. There are different formats, and there are pros and cons to each. Let’s look at some differences between the two most popular formats: envelopes and postcards. Why a Postcard? Postcards are inexpensive....
Want to get attention? Wide-format graphics are the perfect opportunity. If you send an email, it needs to get read almost immediately, or it will disappear underneath the hundreds of others that come in behind it. But window graphics, wall coverings, and signage are...
