Design Your Direct Mail for “Wow!”
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here […]
Author: hbpadmin
How to Redeem Your Customer Complaints (and Save the Customer Relationship)
Even companies with the strongest customer relationships get complaints once in awhile. Don’t let those complaints erode your customer relationships. Handle them right and you […]
How Many Ways Can You Fold a Sheet?
How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or […]
How Marketing Is Changing in This “New Normal”
As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because […]
5-Step Checklist Before Refreshing Your Marketing
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct […]
Got Myths? 3 Misconceptions About Print
Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is […]
For Better Results, Follow Your Curiosity
Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in […]
Is a Custom Magazine Right for You?
When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may […]
5 Buckets That Help Your Marketing
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from […]