Still thinking about personalizing your direct mail campaigns but aren’t sure it’s worth the investment? Wondering whether personalization is really the competitive advantage people say it is? New research tells us that the answer to both questions is YES. Forty-four...
1. Hire a proofreader Too many companies have spent hundreds of thousands of dollars on a print job only to discover once it was off the press that there was a typo in a headline or in the body text. It can happen to anyone. Even the Library of Congress had to pull...
Touch is a powerful concept in marketing. It helps sell clothing and sports equipment. It helps sell puppies in pet stores. It helps sell products in print marketing, too. The groundbreaking book, A Communicator’s Guide to the Neuroscience of Touch, written in...
Postcards pack a powerful punch. With no envelope to open, even if the postcard is thrown away, there is no way for recipients to avoid being exposed to your message. That why it’s critical to maximize the use of space. You have very limited time and room to get your...
