QR Codes in a Pandemic World: What They Can Do for You
In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their […]
In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their […]
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help […]
Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, […]
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. […]
If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct […]
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto […]
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here […]
Even companies with the strongest customer relationships get complaints once in awhile. Don’t let those complaints erode your customer relationships. Handle them right and you […]
How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or […]