Avoid Making Assumptions in Your Marketing
Are you missing marketing opportunities due to stereotyping? Before deploying your next print or digital campaign, analyze your messaging and challenge any stereotypes you might uncover. You may be leaving opportunities on the table!
The Power of ZIP Code Targeting
You can create highly effective campaigns at a very reasonable cost by identifying ZIP Codes with large percentages of residents that match your desired audience. Let’s look at five ZIP Code filters, and how to use them.
Need Marketing Direction? Make a Plan!
What are your marketing priorities? Where are you looking to make the most profound investments? Not sure? It’s time to create a marketing plan! This week’s blog will show you seven actionable steps to create yours.
5 Steps for Finding the Right Target Market
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!
Do You Know These 8 Envelope Types?
If you think all envelopes are the same, you might want to think again. There are many types, and each has different benefits for different purposes. How familiar are you with these eight envelope types?
Boost Conversion Rates with the Power of Positive
Did you know that the words in your emails and direct mail pieces can be seen as positive or negative? If your positive words outweigh the negative ones, you can boost your conversion rates substantially.
How to Use Storytelling in Your Marketing
Storytelling isn’t just for movies, books, and TV shows. Here are three ways you can incorporate storytelling into your printed pieces.
Start Planning Now for the End of PostScript Type 1 Fonts
Adobe will stop supporting PostScript Type 1 fonts in January 2023. Let our award-winning design team show you how to transition.
How to Create an Outstanding Customer Experience
How do you create excellent CX? There is no one-size-fits-all solution. However, here are five steps you can take in your marketing efforts.