Uncertainty over the last few years has profoundly impacted consumers’ psyches. They crave simplicity, authenticity, and an emphasis on healthy work-life balance. Learn how to apply this knowledge to your next marketing campaign in this week’s blog.
Direct mail is a powerful tool, but it’s not one-size-fits-all. In this week’s blog, let’s look at some differences between the two most popular formats; envelopes and postcards.
Are you missing marketing opportunities due to stereotyping? Before deploying your next print or digital campaign, analyze your messaging and challenge any stereotypes you might uncover. You may be leaving opportunities on the table!
You can create highly effective campaigns at a very reasonable cost by identifying ZIP Codes with large percentages of residents that match your desired audience. Let’s look at five ZIP Code filters, and how to use them.
What are your marketing priorities? Where are you looking to make the most profound investments? Not sure? It’s time to create a marketing plan! This week’s blog will show you seven actionable steps to create yours.
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!
If you think all envelopes are the same, you might want to think again. There are many types, and each has different benefits for different purposes. How familiar are you with these eight envelope types?
Did you know that the words in your emails and direct mail pieces can be seen as positive or negative? If your positive words outweigh the negative ones, you can boost your conversion rates substantially.
Storytelling isn’t just for movies, books, and TV shows. Here are three ways you can incorporate storytelling into your printed pieces.
Adobe will stop supporting PostScript Type 1 fonts in January 2023. Let our award-winning design team show you how to transition.
How do you create excellent CX? There is no one-size-fits-all solution. However, here are five steps you can take in your marketing efforts.