Blog

What Consumers Want in 2023

Uncertainty over the last few years has profoundly impacted consumers’ psyches. They crave simplicity, authenticity, and an emphasis on healthy work-life balance. Learn how to apply this knowledge to your next marketing campaign in this week’s blog.

Envelope or Postcard? Which Format Works Best?

Direct mail is a powerful tool, but it’s not one-size-fits-all. In this week’s blog, let’s look at some differences between the two most popular formats; envelopes and postcards.

5 Reasons Wide-Format Graphics Create BIG Impact!

Looking to grab attention? Window graphics, wall coverings, and signage are hard to miss. Learn why wide-format is the way to go in this week’s blog.

Avoid Making Assumptions in Your Marketing

Are you missing marketing opportunities due to stereotyping? Before deploying your next print or digital campaign, analyze your messaging and challenge any stereotypes you might uncover. You may be leaving opportunities on the table!

The Power of ZIP Code Targeting

You can create highly effective campaigns at a very reasonable cost by identifying ZIP Codes with large percentages of residents that match your desired audience. Let’s look at five ZIP Code filters, and how to use them.

Need Marketing Direction? Make a Plan!

What are your marketing priorities? Where are you looking to make the most profound investments? Not sure? It’s time to create a marketing plan! This week’s blog will show you seven actionable steps to create yours.

5 Steps for Finding the Right Target Market

You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!

Do You Know These 8 Envelope Types?

If you think all envelopes are the same, you might want to think again. There are many types, and each has different benefits for different purposes. How familiar are you with these eight envelope types?

Boost Conversion Rates with the Power of Positive

Did you know that the words in your emails and direct mail pieces can be seen as positive or negative? If your positive words outweigh the negative ones, you can boost your conversion rates substantially.