Why Informed Delivery Might Be Your New Multichannel Best Friend
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. […]
What Makes “Personalized” Mailings Feel Personal?
If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct […]
How to Make Any Product Fascinating
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto […]
Design Your Direct Mail for “Wow!”
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here […]
How to Redeem Your Customer Complaints (and Save the Customer Relationship)
Even companies with the strongest customer relationships get complaints once in awhile. Don’t let those complaints erode your customer relationships. Handle them right and you […]
How Many Ways Can You Fold a Sheet?
How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or […]
How Marketing Is Changing in This “New Normal”
As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because […]
5-Step Checklist Before Refreshing Your Marketing
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct […]
Got Myths? 3 Misconceptions About Print
Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is […]