Understanding New Marketing Lingo

Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean?

5 Tips for Logo Redesign

Our expert design team at Ellipse can assist you in creating a logo that’s timeless, professional, and attention-grabbing. In need of a redesign? Here are five factors to consider when planning your new logo.

5 Things All Nonprofits Should Do

Repeat donors are the lifeblood of your organization, and you want to retain them. Currently, the average donor retention rate for nonprofits is around 45%.1...

Increase ROI by Getting Creative

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go...

6 Steps to Create a Content Marketing Strategy

To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting (and then sticking to) a well-defined marketing strategy, you can avoid this pitfall and keep others’ agendas from knocking you off track.
Here are six steps to creating a content marketing strategy that keeps you on task and gets results.