You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand?
Did you know that color can impact our buying decisions? From vibrant reds to calming blues, each hue carries a subtle message. According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that judgment is based on color alone.
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. Learn how in this week’s blog.
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next...
Building a strong mailing list is essential for successful direct mail marketing campaigns. Learn five strategies that you can use to improve the accuracy of your targeting and reach new, high-value prospects.
Consumers are becoming increasingly aware of environmental and social issues. One way to differentiate yourself from competitors and win over new customers is by embracing ESG (Environmental, Social, and Governance) practices. Learn how in this week’s blog.
While businesses have long used multichannel marketing to acquire new customers, there has been a steady shift to prioritizing customer retention. Learn the value of marketing to existing customers in this week’s blog.
A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Learn how small changes to a CTA can have a significant impact in this week’s blog.
Do you have highly identifiable brand colors? Creating a consistent brand image is in marketing, and one way to achieve this is through the use of highly identifiable brand colors.
Customer retention is the path to sustainable profitability in today’s competitive business landscape. Here are 5 effective strategies to build customer loyalty.
Selecting the right photos and illustrations for your campaign objectives is so important. Let’s look at five ideas for making the most significant visual impact.
As the online advertising industry scrambles to adjust to the reality that Google will soon end its support for third-party cookies, direct mail marketers are ready to fill the gap.