Planning an Event? You Need These 7 Tools
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next...
5 Ways to Build Your Mailing List
Building a strong mailing list is essential for successful direct mail marketing campaigns. Learn five strategies that you can use to improve the accuracy of your targeting and reach new, high-value prospects.
What Is ESG and How Can It Benefit You?
Consumers are becoming increasingly aware of environmental and social issues. One way to differentiate yourself from competitors and win over new customers is by embracing ESG (Environmental, Social, and Governance) practices. Learn how in this week’s blog.
The Great Marketing Shift: From Customer Acquisition to Customer Retention
While businesses have long used multichannel marketing to acquire new customers, there has been a steady shift to prioritizing customer retention. Learn the value of marketing to existing customers in this week’s blog.
The Call to Action: Small Changes = Big Impact
A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Learn how small changes to a CTA can have a significant impact in this week’s blog.
Getting It Right: The Power of Consistent Brand Colors
Do you have highly identifiable brand colors? Creating a consistent brand image is in marketing, and one way to achieve this is through the use of highly identifiable brand colors.
The Hidden Goldmine of Customer Retention
Customer retention is the path to sustainable profitability in today’s competitive business landscape. Here are 5 effective strategies to build customer loyalty.
Harness the Power of Visuals to Tell Compelling Stories
Selecting the right photos and illustrations for your campaign objectives is so important. Let’s look at five ideas for making the most significant visual impact.
Life After Online Cookies
As the online advertising industry scrambles to adjust to the reality that Google will soon end its support for third-party cookies, direct mail marketers are ready to fill the gap.