How Many Ways Can You Fold a Sheet?
How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that customers see those folds all the...
How Marketing Is Changing in This “New Normal”
As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating...
5-Step Checklist Before Refreshing Your Marketing
Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct mail, email, mobile, or social media, here is...
Got Myths? 3 Misconceptions About Print
Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is 43% less annoying than the...
For Better Results, Follow Your Curiosity
Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in print or digital surveys, you can uncover valuable...
Is a Custom Magazine Right for You?
When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may never have crossed your mind. But it might be something...
5 Buckets That Help Your Marketing
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print and digital marketing...
Want to Improve Results? Look to Readability
Printing is a visual industry, but the copy matters, too. If people can't read your messaging easily or if it's difficult to understand, you won't get the results you want. Here are five tips for...
Study: More Channels = Better Results
Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which...