For Better Results, Follow Your Curiosity
Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in […]
Is a Custom Magazine Right for You?
When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may […]
5 Buckets That Help Your Marketing
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from […]
Want to Improve Results? Look to Readability
Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t […]
Study: More Channels = Better Results
Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, […]
Study: Personalization Translates into Increased ROI
Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a […]
Want 25% Increase in Profit? Here’s How!
Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your existing ones. According to Bain & Company, a […]
One-Third of Marketers’ Campaigns Are Personalized
Still thinking about personalizing your direct mail campaigns but aren’t sure it’s worth the investment? Wondering whether personalization is really the competitive advantage people say […]
5 Tips for Optimizing Your Print Budget
Great printing doesn’t have to cost an arm and a leg. A little pre-planning and smart choices can make your budget stretch further than you […]