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How Marketing Is Changing in This “New Normal”

Posted July 7, 2020July 7, 2020 hbpadminLeave a commentPosted in Blog

As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because […]

5-Step Checklist Before Refreshing Your Marketing

Posted June 15, 2020June 15, 2020 hbpadminLeave a commentPosted in Blog

Mid-year is always a good time to re-evaluate your marketing strategy, especially when there has been a period of downtime. Whether you are using direct […]

Got Myths? 3 Misconceptions About Print

Posted June 1, 2020July 6, 2020 hbpadminLeave a commentPosted in Blog

Print continues to receive a lot of attention from marketers. Why? First, because it works. Second, it’s simply less annoying. (According to PrintIsBig.com, print is […]

For Better Results, Follow Your Curiosity

Posted May 18, 2020May 18, 2020 hbpadminLeave a commentPosted in Blog

Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in […]

Is a Custom Magazine Right for You?

Posted April 23, 2020April 23, 2020 hbpadminLeave a commentPosted in Blog

When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may […]

5 Buckets That Help Your Marketing

Posted March 26, 2020April 29, 2020 hbpadminLeave a commentPosted in Blog

Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from […]

Want to Improve Results? Look to Readability

Posted February 21, 2020February 24, 2020 hbpadminLeave a commentPosted in Blog

Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t […]

Study: More Channels = Better Results

Posted February 13, 2020February 24, 2020 hbpadminLeave a commentPosted in Blog

Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, […]

Study: Personalization Translates into Increased ROI

Posted January 28, 2020February 5, 2020 hbpadminLeave a commentPosted in Blog

Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a […]

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