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How to Measure Marketing Campaign Success

Are you measuring the success of your marketing campaigns correctly? It depends on what you are trying to accomplish. Do you want to boost brand awareness? Increase basket sizes? Ensure customer...

The Power of the Micro-Yes

Have you ever heard the term “micro-yes”? One small “yes” in a series of yeses moves the prospective new customer or member through the sales funnel one step at a time. The key is that, at each...

How to Make Your Direct Mail Stand Out

Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These...

How Do You Really Measure Success?

What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure...

5 Tips for Nonprofit Success in 2022

Nonprofit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Nonprofit Leadership Impact Study” from NonProfitPRO shows that...

Save Money by Eliminating Duplicates

Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates...

Ordering Labels? You Need to Know These 10 Things

At first, you might see labels as a simple product. They need to stick to your folding cartons, your envelopes, and your corrugated containers. They need to look nice, give the buyer information,...