Elevate Your Marketing Strategy with Influencers
Influencer marketing is fast becoming the go-to strategy for boosting online reach. Learn how to attract influencers who can expand your audience in this week’s blog.
5 Tips for Building Trust with Customers
Building trust with your audience is essential for any business or organization. How do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your marketing channel.
Make a Lasting Impression with Event Marketing
Direct mail, email, social media, and other marketing channels play essential roles in your marketing mix, but in-person events offer something unique that other channels don’t. Learn three ways to make a big impression at your next event in this week’s blog.
Start Planning Now for the End of PostScript Type 1 Fonts
Adobe will stop supporting PostScript Type 1 fonts in January 2023. Let our award-winning design team show you how to transition.
How to Create an Outstanding Customer Experience
How do you create excellent CX? There is no one-size-fits-all solution. However, here are five steps you can take in your marketing efforts.
Understanding New Marketing Lingo
Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean?
Upgrade Your Direct Mail Campaign with Informed Delivery
To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.
5 Tips for Logo Redesign
Our expert design team at Ellipse can assist you in creating a logo that’s timeless, professional, and attention-grabbing. In need of a redesign? Here are five factors to consider when planning your new logo.
Effective Direct Mail: Short & Sweet
Attention spans are dropping, buyers’ time is more precious, and mail that is fast and easy to scan is winning the day.
5 Things All Nonprofits Should Do
Repeat donors are the lifeblood of your organization, and you want to retain them. Currently, the average donor retention rate for nonprofits is around 45%.1...
Increase ROI by Getting Creative
Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers?
6 Steps to Create a Content Marketing Strategy
To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting (and then sticking to) a well-defined marketing strategy, you can avoid this pitfall and keep others’ agendas from knocking you off track.
Here are six steps to creating a content marketing strategy that keeps you on task and gets results.