Blog

What Consumers Want in 2023

Uncertainty over the last few years has profoundly impacted consumers’ psyches. They crave simplicity, authenticity, and an emphasis on healthy work-life balance. Learn how to apply this knowledge to your next marketing campaign in this week’s blog.

Envelope or Postcard? Which Format Works Best?

Direct mail is a powerful tool, but it’s not one-size-fits-all. In this week’s blog, let’s look at some differences between the two most popular formats; envelopes and postcards.

5 Reasons Wide-Format Graphics Create BIG Impact!

Looking to grab attention? Window graphics, wall coverings, and signage are hard to miss. Learn why wide-format is the way to go in this week’s blog.

Three Must-Have Marketing Materials

When you conclude any important sales meeting, you want to leave more than a good impression. You want to give your potential client materials that will continue to sell your company and products...

Be Your Customer’s First Choice

How do you inspire your audience to say yes to your messaging when they could easily say no? When it comes to interactions, consumers hold power in their...

5 Ways to Deliver Extra Value to Customers

One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement...

Have Lapsed Customers or Members? Win Them Back!

Every business loses customers or members, but just because they stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for...

The Rule of Reciprocity

Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of...

Why Personalized Print is the Greener Choice

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of...

Don’t Let the Paper Shortage Get You Down

As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn’t recovered as quickly as demand…

How to Measure Marketing Campaign Success

Are you measuring the success of your marketing campaigns correctly? It depends on what you are trying to accomplish. Do you want to boost brand awareness? Increase basket sizes? Ensure customer...