Are You Building a Business? Or a Brand?

You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand?

Color: It Does More Than Look Pretty

Did you know that color can impact our buying decisions? From vibrant reds to calming blues, each hue carries a subtle message. According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that judgment is based on color alone.

Planning an Event? You Need These 7 Tools

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. Learn how in this week’s blog.

Direct Mail Headlines That Get Results

The success of your marketing effort hinges on the power of using words to hook your audience and draw them in. If your audience never gets past the headline, it doesn’t matter how great the offer is. Learn 5 tips for writing an attention-grabbing headline in this week’s blog.

What Consumers Want in 2023

Uncertainty and unsettledness over the last few years have profoundly impacted consumers’ psyches. They crave simplicity, authenticity, and an emphasis on healthy work-life balance. Here are three trends to watch:

Avoid Making Assumptions in Your Marketing

Are you missing marketing opportunities due to stereotyping? Before deploying your next print or digital campaign, analyze your messaging and challenge any stereotypes you might uncover. You may be leaving opportunities on the table!

The Power of ZIP Code Targeting

You can create highly effective campaigns at a very reasonable cost by identifying ZIP Codes with large percentages of residents that match your desired audience. Let’s look at five ZIP Code filters, and how to use them.

Need Marketing Direction? Make a Plan!

What are your marketing priorities? Where are you looking to make the most profound investments? Not sure? It’s time to create a marketing plan! This week’s blog will show you seven actionable steps to create yours.

5 Steps for Finding the Right Target Market

You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!