Blog

Practical Benefits of Color You Should Not Overlook

When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can...

Holiday Marketing Is Coming Earlier This Year

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when,...

Who Determines Your Brand? Your Customers!

Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially...

Specialty Techniques When You Need to Be “Extra”

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to...

Why QR Codes Matter Now More Than Ever

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Marketing Is Hard: Is the Extra Effort Worth It?

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer,...

Need a Logo Refresh? Design for Today, Not Yesterday

When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter...

Got a Value Proposition? Here’s Why You Should

Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail piece, blast...

Want Marketing Success? Don’t Do This!

HBP, a leading print and communications service provider, has acquired Imaging Zone, expanding its’ team and capabilities. We welcome the entire IZ staff team and current clients to HBP and are...