You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand?
Did you know that color can impact our buying decisions? From vibrant reds to calming blues, each hue carries a subtle message. According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that judgment is based on color alone.
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. Learn how in this week’s blog.
If you think all envelopes are the same, you might want to think again. There are many types, and each has different benefits for different purposes. How familiar are you with these eight envelope types?
Did you know that the words in your emails and direct mail pieces can be seen as positive or negative? If your positive words outweigh the negative ones, you can boost your conversion rates substantially.
Storytelling isn’t just for movies, books, and TV shows. Here are three ways you can incorporate storytelling into your printed pieces.
Adobe will stop supporting PostScript Type 1 fonts in January 2023. Let our award-winning design team show you how to transition.
How do you create excellent CX? There is no one-size-fits-all solution. However, here are five steps you can take in your marketing efforts.
Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean?
To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.
Our expert design team at Ellipse can assist you in creating a logo that’s timeless, professional, and attention-grabbing. In need of a redesign? Here are five factors to consider when planning your new logo.
Attention spans are dropping, buyers’ time is more precious, and mail that is fast and easy to scan is winning the day.