Are You Building a Business? Or a Brand?

You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand?

Color: It Does More Than Look Pretty

Did you know that color can impact our buying decisions? From vibrant reds to calming blues, each hue carries a subtle message. According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that judgment is based on color alone.

Planning an Event? You Need These 7 Tools

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. Learn how in this week’s blog.

Do You Know These 8 Envelope Types?

If you think all envelopes are the same, you might want to think again. There are many types, and each has different benefits for different purposes. How familiar are you with these eight envelope types?

Boost Conversion Rates with the Power of Positive

Did you know that the words in your emails and direct mail pieces can be seen as positive or negative? If your positive words outweigh the negative ones, you can boost your conversion rates substantially.

Understanding New Marketing Lingo

Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean?

5 Tips for Logo Redesign

Our expert design team at Ellipse can assist you in creating a logo that’s timeless, professional, and attention-grabbing. In need of a redesign? Here are five factors to consider when planning your new logo.