Blog

What Consumers Want in 2023

Uncertainty over the last few years has profoundly impacted consumers’ psyches. They crave simplicity, authenticity, and an emphasis on healthy work-life balance. Learn how to apply this knowledge to your next marketing campaign in this week’s blog.

Envelope or Postcard? Which Format Works Best?

Direct mail is a powerful tool, but it’s not one-size-fits-all. In this week’s blog, let’s look at some differences between the two most popular formats; envelopes and postcards.

5 Reasons Wide-Format Graphics Create BIG Impact!

Looking to grab attention? Window graphics, wall coverings, and signage are hard to miss. Learn why wide-format is the way to go in this week’s blog.

The Power of the Micro-Yes

Have you ever heard the term “micro-yes”? One small “yes” in a series of yeses moves the prospective new customer or member through the sales funnel one step at a time. The key is that, at each...

How to Make Your Direct Mail Stand Out

Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These...

How Do You Really Measure Success?

What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure...

5 Tips for Nonprofit Success in 2022

Nonprofit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Nonprofit Leadership Impact Study” from NonProfitPRO shows that...

Save Money by Eliminating Duplicates

Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates...

Ordering Labels? You Need to Know These 10 Things

At first, you might see labels as a simple product. They need to stick to your folding cartons, your envelopes, and your corrugated containers. They need to look nice, give the buyer information,...

Channel Preferences Matter More Than You Might Think

There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the same channels,...

Practical Benefits of Color You Should Not Overlook

When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can...