Got a Value Proposition? Here’s Why You Should
Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail piece, blast...
Want Marketing Success? Don’t Do This!
HBP, a leading print and communications service provider, has acquired Imaging Zone, expanding its’ team and capabilities. We welcome the entire IZ staff team and current clients to HBP and are...
Put Floor Graphics to Work for You
Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing benefits, including navigation, branding, and messaging. Floor graphics are durable and lightweight,...
The Call to Action: It Matters
Did you know that simple changes to your call to action (CTA) can have a considerable impact on how much revenue you generate from your campaign? Whether it’s direct mail or email, here are three...
5 Benefits You Get from Branding
When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your...
5 Tips for Using Print and Digital Communications to Build Trust
HBP is thrilled to be the recipient of the 2020 PGAMA Grand Q Award, for production of the Apollo 11: To the Moon and Back Commemorative book. The Grand Q Award is the “Best of Show”, selected from...
Why Branded Products Should Be on Your Marketing “To Do” List
Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising. From how many impressions a branded...
Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately...
The Essential 5-Point Marketing Checklist
Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Use all five “checks”...