Blog

Are You Building a Business? Or a Brand?

You’ve built a successful business, with sales growing every year. Your bottom line looks great. Your profitability is up, too. You’ve built a business. But have you built a brand?

Color: It Does More Than Look Pretty

Did you know that color can impact our buying decisions? From vibrant reds to calming blues, each hue carries a subtle message. According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that judgment is based on color alone.

Planning an Event? You Need These 7 Tools

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. Learn how in this week’s blog.

5 Things All Nonprofits Should Do

Repeat donors are the lifeblood of your organization, and you want to retain them. Currently, the average donor retention rate for nonprofits is around 45%.1...

Increase ROI by Getting Creative

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers?

6 Steps to Create a Content Marketing Strategy

To be successful, content marketers must do more than fulfill everyone else’s wish lists. By setting (and then sticking to) a well-defined marketing strategy, you can avoid this pitfall and keep others’ agendas from knocking you off track.
Here are six steps to creating a content marketing strategy that keeps you on task and gets results.

Reach More Customers with Personalized Mail 

We all know that personalization drives results, but what do consumers really want? And does personalized mail impact all consumers equally?   According to InfoTrends, consumers respond...

UV Coating: There’s Nothing Else Like It

Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte...

Three Must-Have Marketing Materials

When you conclude any important sales meeting, you want to leave more than a good impression. You want to give your potential client materials that will continue to sell your company and products...

Be Your Customer’s First Choice

How do you inspire your audience to say yes to your messaging when they could easily say no? When it comes to interactions, consumers hold power in their...

5 Ways to Deliver Extra Value to Customers

One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement...

Have Lapsed Customers or Members? Win Them Back!

Every business loses customers or members, but just because they stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for...