Blog

What Consumers Want in 2023

Uncertainty over the last few years has profoundly impacted consumers’ psyches. They crave simplicity, authenticity, and an emphasis on healthy work-life balance. Learn how to apply this knowledge to your next marketing campaign in this week’s blog.

Envelope or Postcard? Which Format Works Best?

Direct mail is a powerful tool, but it’s not one-size-fits-all. In this week’s blog, let’s look at some differences between the two most popular formats; envelopes and postcards.

5 Reasons Wide-Format Graphics Create BIG Impact!

Looking to grab attention? Window graphics, wall coverings, and signage are hard to miss. Learn why wide-format is the way to go in this week’s blog.

Holiday Marketing Is Coming Earlier This Year

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when,...

Who Determines Your Brand? Your Customers!

Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially...

Why QR Codes Matter Now More Than Ever

In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s...

Marketing Is Hard: Is the Extra Effort Worth It?

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer,...

Need a Logo Refresh? Design for Today, Not Yesterday

When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter...

Got a Value Proposition? Here’s Why You Should

Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail piece, blast...

Want Marketing Success? Don’t Do This!

HBP, a leading print and communications service provider, has acquired Imaging Zone, expanding its’ team and capabilities. We welcome the entire IZ staff team and current clients to HBP and are...

Put Floor Graphics to Work for You

Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing benefits, including navigation, branding, and messaging. Floor graphics are durable and lightweight,...