New Creative Features Enhance Adobe Photoshop
One of the aspects of Adobe Photoshop that makes it a favorite of creative professionals is its ever-expanding set of features. The most recent release is no exception. What's new in the Fall 2020...
QR Codes in a Pandemic World: What They Can Do for You
HBP Wins the Coveted 2020 PGAMA Grand Q Award
HBP is thrilled to be the recipient of the 2020 PGAMA Grand Q Award, for production of the Apollo 11: To the Moon and Back Commemorative book. The Grand Q Award is the “Best of Show”, selected from...
Want Better Direct Mail? Check These 5 Things
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your...
7 Tips for Getting Your Best “Look”
Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, terrific design, and details that match up the way...
Why Informed Delivery Might Be Your New Multichannel Best Friend
What Makes “Personalized” Mailings Feel Personal?
If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but...
How to Make Any Product Fascinating
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use...
Design Your Direct Mail for “Wow!”
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon...