Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing benefits, including navigation, branding, and messaging. Floor graphics are durable and lightweight,...

Did you know that simple changes to your call to action (CTA) can have a considerable impact on how much revenue you generate from your campaign? Whether it’s direct mail or email, here are three...

When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your...

HBP is thrilled to be the recipient of the 2020 PGAMA Grand Q Award, for production of the Apollo 11: To the Moon and Back Commemorative book.  The Grand Q Award is the “Best of Show”, selected from...

Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising. From how many impressions a branded...

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately...

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Use all five “checks”...

One of the aspects of Adobe Photoshop that makes it a favorite of creative professionals is its ever-expanding set of features. The most recent release is no exception. What's new in the Fall 2020...