Blog

HBP Wins the Coveted 2020 PGAMA Grand Q Award

HBP is thrilled to be the recipient of the 2020 PGAMA Grand Q Award, for production of the Apollo 11: To the Moon and Back Commemorative book.  The Grand Q Award is the “Best of Show”, selected from...

Want Better Direct Mail? Check These 5 Things

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your...

7 Tips for Getting Your Best “Look”

Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, terrific design, and details that match up the way...

What Makes “Personalized” Mailings Feel Personal?

If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but...

How to Make Any Product Fascinating

It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use...

Design Your Direct Mail for “Wow!”

What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon...

How Many Ways Can You Fold a Sheet?

How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that customers see those folds all the...