Blog

For Better Results, Follow Your Curiosity

Do you have curiosity? If you’re doing personalized print marketing, a little can go a long way. By asking questions of your customers, whether in print or digital surveys, you can uncover valuable...

Is a Custom Magazine Right for You?

When you think about adding new channels to engage with your customers, starting a custom magazine is probably not high on the list. It may never have crossed your mind. But it might be something...

5 Buckets That Help Your Marketing

Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print and digital marketing...

Want to Improve Results? Look to Readability

Printing is a visual industry, but the copy matters, too. If people can't read your messaging easily or if it's difficult to understand, you won't get the results you want. Here are five tips for...

Study: More Channels = Better Results

Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which...

Study: Personalization Translates into Increased ROI

Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the...

Want 25% Increase in Profit? Here’s How!

Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with...

One-Third of Marketers’ Campaigns Are Personalized

Still thinking about personalizing your direct mail campaigns but aren’t sure it’s worth the investment? Wondering whether personalization is really the competitive advantage people say it is? New...

7 Tips for Flawless Jobs

1. Hire a proofreader Too many companies have spent hundreds of thousands of dollars on a print job only to discover once it was off the press that there was a typo in a headline or in the body...