Want Better Direct Mail? Check These 5 Things
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help […]
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help […]
Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, […]
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. […]
If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct […]
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto […]
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here […]
Even companies with the strongest customer relationships get complaints once in awhile. Don’t let those complaints erode your customer relationships. Handle them right and you […]
How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or […]
As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because […]