One of the fastest ways to grab buyers’ attention is to give them something special. Whether insider deals or bundle packages, special offers help cement customer loyalty and keep them coming back. Using the example of a local coffee shop, let’s look at five ways you...
Every business loses customers or members, but just because they stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. 1. Define “lapsed” customers. At what...
Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your direct mail strategy. It’s called “the rule of reciprocity.” The...
The best way to create relevance in marketing is to capitalize on the unique characteristics of each channel. Social media can build community, and email is great for frequent updates, but print has the ability to tap into the senses of sight and touch in ways digital...
As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. Is personalized marketing...
