When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, […]

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? […]

Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. […]

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need […]

From contactless payments to logins at the doctor’s office, pandemic-related precautions are fueling a surge in QR Codes. This is great news for businesses. As […]

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours […]

When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. […]

Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time […]

We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that […]