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Category: Blog

Want Better Direct Mail? Check These 5 Things

Posted December 22, 2020December 22, 2020 hbpadminLeave a commentPosted in Blog

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help […]

7 Tips for Getting Your Best “Look”

Posted November 30, 2020November 30, 2020 hbpadminLeave a commentPosted in Blog

Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, […]

Why Informed Delivery Might Be Your New Multichannel Best Friend

Posted October 16, 2020November 30, 2020 hbpadminLeave a commentPosted in Blog

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. […]

What Makes “Personalized” Mailings Feel Personal?

Posted September 29, 2020September 29, 2020 hbpadminLeave a commentPosted in Blog

If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct […]

How to Make Any Product Fascinating

Posted September 15, 2020September 15, 2020 hbpadminLeave a commentPosted in Blog

It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto […]

Design Your Direct Mail for “Wow!”

Posted August 25, 2020August 25, 2020 hbpadminLeave a commentPosted in Blog

What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here […]

How to Redeem Your Customer Complaints (and Save the Customer Relationship)

Posted August 13, 2020August 13, 2020 hbpadminLeave a commentPosted in Blog

Even companies with the strongest customer relationships get complaints once in awhile. Don’t let those complaints erode your customer relationships. Handle them right and you […]

How Many Ways Can You Fold a Sheet?

Posted July 27, 2020July 27, 2020 hbpadminLeave a commentPosted in Blog

How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or […]

How Marketing Is Changing in This “New Normal”

Posted July 7, 2020July 7, 2020 hbpadminLeave a commentPosted in Blog

As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because […]

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