News

Why QR Codes Matter Now More Than Ever

From contactless payments to logins at the doctor’s office, pandemic-related precautions are fueling a surge in QR Codes. This is great news for businesses. As your customers and prospects become...

Marketing Is Hard: Is the Extra Effort Worth It?

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer,...

Need a Logo Refresh? Design for Today, Not Yesterday

When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter...

Got a Value Proposition? Here’s Why You Should

Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail piece, blast...

Want Marketing Success? Don’t Do This!

HBP, a leading print and communications service provider, has acquired Imaging Zone, expanding its’ team and capabilities. We welcome the entire IZ staff team and current clients to HBP and are...

Put Floor Graphics to Work for You

Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing benefits, including navigation, branding, and messaging. Floor graphics are durable and lightweight,...

The Call to Action: It Matters

Did you know that simple changes to your call to action (CTA) can have a considerable impact on how much revenue you generate from your campaign? Whether it’s direct mail or email, here are three...

5 Benefits You Get from Branding

When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your...