Why Branded Products Should Be on Your Marketing “To Do” List
Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising. From how many impressions a branded...
Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately...
The Essential 5-Point Marketing Checklist
Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Use all five “checks”...
New Creative Features Enhance Adobe Photoshop
One of the aspects of Adobe Photoshop that makes it a favorite of creative professionals is its ever-expanding set of features. The most recent release is no exception. What's new in the Fall 2020...
QR Codes in a Pandemic World: What They Can Do for You
HBP Wins the Coveted 2020 PGAMA Grand Q Award
HBP is thrilled to be the recipient of the 2020 PGAMA Grand Q Award, for production of the Apollo 11: To the Moon and Back Commemorative book. The Grand Q Award is the “Best of Show”, selected from...
Want Better Direct Mail? Check These 5 Things
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your...
7 Tips for Getting Your Best “Look”
Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, terrific design, and details that match up the way...