Avoid Making Assumptions in Your Marketing

When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and how they behave? Or are you making assumptions about them? Too often, we do the latter without...

Need Marketing Direction? Make a Plan!

The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments? Not sure? It’s time to create a marketing plan! Here are seven actionable steps you can...

5 Steps for Finding the Right Target Market

You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting...
Boost Conversion Rates with the Power of Positive

Boost Conversion Rates with the Power of Positive

Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your...
How to Use Storytelling in Your Marketing

How to Use Storytelling in Your Marketing

Guess what? Storytelling isn’t just for movies, books, and TV shows. It’s a powerful tool in marketing, too. When buyers feel drawn to your story, they become more connected to your brand and are more likely to buy. Here are three ways you can incorporate...