Effective Direct Mail: Short & Sweet

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What!, a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market, and more. Recently, WMW!...

5 Things All Nonprofits Should Do

Repeat donors are the lifeblood of your organization, and you want to retain them. Currently, the average donor retention rate for nonprofits is around 45%.1 Is there a way to increase it? Yes! The key to retaining donors is to keep them engaged with your mission....

Increase ROI by Getting Creative

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are...

6 Steps to Create a Content Marketing Strategy

According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the...

Three Must-Have Marketing Materials

When you conclude any important sales meeting, you want to leave more than a good impression. You want to give your potential client materials that will continue to sell your company and products long after you’re gone. Let’s look at three great examples of marketing...