When someone receives a direct mail piece or an email, what is the first thing they see? The headline or subject line! The success of your marketing effort hinges on the power of those words to hook your audience and draw them in. If your audience never gets past the...
Looking forward to the rest of the year, what tone will you use in your direct mail pieces and emails? After analyzing 240 million data points on U.S. Internet users, GWI, an audience-targeting company, has some suggestions. It found that the uncertainty and...
When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and how they behave? Or are you making assumptions about them? Too often, we do the latter without...
The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments? Not sure? It’s time to create a marketing plan! Here are seven actionable steps you can...
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting...
