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HBP is the industry leader in design solutions, high quality UV and conventional offset print, digital print, signage and displays, direct mail and fulfillment – serving customers across all industries in the Washington metropolitan area since 1903.
The Power of ZIP Code Targeting
You can create highly effective campaigns at a very reasonable cost by identifying ZIP Codes with large percentages of residents that match your desired audience. Let’s look at five ZIP Code filters and how to use them in this week’s blog.
Avoid Making Assumptions in Your Marketing
Are you missing marketing opportunities due to assumptions? Before deploying your next print or digital campaign, analyze your messaging and challenge any stereotypes you might uncover. You may be leaving opportunities on the table! Learn more in this week’s blog.
Need Marketing Direction? Make a Plan!
What are your marketing priorities? Where are you looking to make the most profound investments? Not sure? It’s time to create a marketing plan! This week’s blog will show you seven actionable steps to create yours.
5 Steps for Finding the Right Target Market
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. How do you know they are your best target audience? Find out in this week’s blog.
Do You Know These 8 Envelope Types?
There are many types of envelopes, and each has different benefits for different purposes. Find out which will work best for your next Direct Mail campaign in this week’s blog.