What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Lifetime Customer Value (LCV) to answer this question. LCV is an important...
Nonprofit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Nonprofit Leadership Impact Study” from NonProfitPRO shows that when NPOs have an intelligent strategy, things go much better. While...
Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be...
At first, you might see labels as a simple product. They need to stick to your folding cartons, your envelopes, and your corrugated containers. They need to look nice, give the buyer information, and reflect your brand. However, labels are more than attractive...
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? All you have to do is send it. That’s right. To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United...
