According to research from Parse.ly, 68.7% of content marketers’ decisions come from other teams’ requests. The sales department wants to support the latest product rollout. Management intends to defend its year-end goals. Everyone has a finger in the...
We all know that personalization drives results, but what do consumers really want? And does personalized mail impact all consumers equally? According to InfoTrends, consumers respond strongly to personalized mail. The research firm found that 84% of...
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away...
When you conclude any important sales meeting, you want to leave more than a good impression. You want to give your potential client materials that will continue to sell your company and products long after you’re gone. Let’s look at three great examples of marketing...
How do you inspire your audience to say yes to your messaging when they could easily say no? When it comes to interactions, consumers hold power in their hands. They choose the content they want to see, when they see it, and what channels they want to engage with....
