The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments? Not sure? It’s time to create a marketing plan! Here are seven actionable steps you can...
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting...
If you think all envelopes are the same, you might want to think again. There are many types, and each has different benefits for different purposes. Some open on the short side of the envelope, for example, while others open on the long side. Each type has different...
Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your...
Guess what? Storytelling isn’t just for movies, books, and TV shows. It’s a powerful tool in marketing, too. When buyers feel drawn to your story, they become more connected to your brand and are more likely to buy. Here are three ways you can incorporate...
