Communications are becoming increasingly more important as patients, doctors, employees, and communities take more active roles in understanding and managing the delivery of care. As a result, healthcare organizations must seek new, cost-effective ways to connect with audiences, enable information sharing, and empower decision-making.
drive active audience engagement
HBP has extensive experience crafting solutions to reach multiple and diverse audiences in the healthcare market. We use a customized approach to streamline the way communications are managed – from initial concept development to production, fulfillment, distribution, and much more. This includes developing strategies that integrate preferred communications channels – from print to digital, and mobile – to strengthen connections with target audiences while controlling costs.
Our offerings include, but are not limited to:
- Audience engagement programs
- Enrollment programs
- Fundraising campaigns
- Donor development programs
- Mobile and web-based campaigns
- Collateral inventory management
- Digital rights management solution
- Direct mail campaigns
- Marketing collateral
- Communications materials
- HR and training materials
- Graphics and signage support
- Brand asset management
We also offer innovative technologies to help control your organizational assets during a time when resources are limited and budgets are tight. Our PortalPro e-commerce site can help you control collateral inventory, maintain brand integrity, and reduce marketing spend. And our mobile content management tool – ContentKey™ – facilitates safe information sharing online while enabling you to monitor and track content usage and apply your findings in future communications initiatives.