Did you know that the words in the marketing copy of your emails and direct mail pieces can be seen as positive or negative? According to MECLABS, which researches how people make buying decisions, if your positive words outweigh the negative ones, you can boost your...
Guess what? Storytelling isn’t just for movies, books, and TV shows. It’s a powerful tool in marketing, too. When buyers feel drawn to your story, they become more connected to your brand and are more likely to buy. Here are three ways you can incorporate...
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so important. Customer experience is more than customer service. It’s everything...
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand....
