Did you know that a start-up business gets half of its new customers thanks to great signage? Or that 35% of passersby would not know that a business was there if it weren’t for the sign? These are some of the data that show why you should be investing in great wide-format signage for your place of business if you aren’t already.
Here are some more statistics compiled by Brandon Gaille, a widely recognized marketing expert with one of the most downloaded marketing podcasts (“The Blog Millionaire”) in the world.
These data points show the value of high-impact signs to draw customers and promote your business. What could the results be for yours?
15.6%: Average increase in sales revenue in the fast food industry by adding a large pole sign
$.02: Cost per 1,000 views for a single on-site sign
40%: Percent of convenience market customers who stop on impulse based on a sign
85%: Percent of customers who live or work within a five-mile radius of your business
7.7%: Average increase in sales revenue in the retail industry by replacing a storefront wall sign with a larger sign
35%: Percent of customers who know about a local business because they saw a sign while passing by
50x–60x: Number of times per month passersby could see your on-site sign
Data Source: https://brandongaille.com/27-striking-statistics-on-effective-outdoor-signage/