Mind-Blowing Stats for Why You Need a Wide-Format Sign

Did you know that a start-up business gets half of its new customers thanks to great signage?  Or that 35% of passersby would not know that a business was there if it weren’t for the sign?  These are some of the data that show why you should be investing in great wide-format signage for your place of business if you aren’t already.

Here are some more statistics compiled by Brandon Gaille, a widely recognized marketing expert with one of the most downloaded marketing podcasts (“The Blog Millionaire”) in the world.

These data points show the value of high-impact signs to draw customers and promote your business. What could the results be for yours?

15.6%: Average increase in sales revenue in the fast food industry by adding a large pole sign

$.02:  Cost per 1,000 views for a single on-site sign

40%:  Percent of convenience market customers who stop on impulse based on a sign

85%:  Percent of customers who live or work within a five-mile radius of your business

7.7%:  Average increase in sales revenue in the retail industry by replacing a storefront wall sign with a larger sign

35%:  Percent of customers who know about a local business because they saw a sign while passing by

50x–60x:  Number of times per month passersby could see your on-site sign


Data Source:

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